Reaching villages is strategic because the people there often are more spiritually open and receptive to the gospel, making it easier to win them to Christ. Villagers who do find a way to leave for the cities take their values with them and influence those cities for Christ. Thus if we can reach them in the rural areas they can become ambassadors for Christ wherever they go.

We also can alleviate some of the social, economical and environmental strain placed on the cities by making the smaller communities places where people want to settle and make a living. These communities often do not have access to government or non-governmental organization (NGO) resources such as healthcare or clean water.

Finally, village adoption is one of the most strategic ways that churches, businesses and even families can significantly impact in a nation.